Written by Philippa Iliffe on April 09, 2021

Alongside the in-house marketing that Book Guild carries out, it is important for authors to think about the many different ways in which they can market their book themselves. One cost-effective way of supplementing your marketing campaign is to produce a range of marketing materials. In this blog, we take look at the most popular types of marketing materials authors order and offer some top tips for using them.

Marketing materials are promotional items, there to help sell your products, so they need to be ‘on message’ and professionally produced. Don’t fill them with an entire synopsis or author biography, …

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Written by Philippa Iliffe on April 09, 2021

Sam Copson our Distribution Manager, who looks after our warehouses, looks at the main questions he gets asked every day:

My newly published book is not available on Amazon, when will it be listed as available to order?

The Amazon ordering system is completely automated, we can only send them copies once they have placed an order. We receive multiple orders daily and despatch large consignments to numerous Amazon depots up and down the country for supply through Amazon’s distribution hubs.

Obviously, we can only despatch new titles once books have been received by our warehouse from the printer. 

Once …

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Written by Philippa Iliffe on April 09, 2021

Books will be a solace for many at the moment, but how do readers pick new books?

Indie authors often step into the writing arena with the preconceived idea that a review in The Sunday Times and an endorsement from Stephen Fry are the ways to get your book noticed. But is this the case?

For publishers, the million-dollar question is: ‘What makes a reader buy a book?’ Publishers analyse their data and question readers regularly on this topic. Similarly, reading recommendation and promotion sites such as Goodreads and BookBub also survey their customers to find out how they choose books. The …

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Written by Philippa Iliffe on April 09, 2021

Marketing Controller and author, Sophie Morgan shares her top tips for getting motivated to write your book…

They say everyone has a book in them. Some people have characters speaking in their heads, some think in iambic pentameter, some look at their life and think, heck, I have had an interesting journey. Whatever kind of book you have that’s tapping its foot and waiting for you to put yours on the accelerator pedal, there can be no better time than now to sit down at a desk and do this. Write THE book. But how do you start?

I think …

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Written by Philippa Iliffe on April 09, 2021

Operations Director, Jane Rowland discusses how we are taking further steps to become more eco-friendly at Troubador:

At a time when there is a focus on climate change and our impact on the environment, it is inevitable that publishers will also start asking themselves hard questions about the carbon footprint of making and selling books. At recent publishing conferences I’ve attended, there have been discussions about this very topic, with a realisation that publishing and printing have a part to play in the debate.

Publishing can be a resource-heavy process: printing books requires paper, and most papers are imported. Printing …

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